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Naturally Inspired, Expertly Engineered
PureGrain® is a refined hard-surface flooring platform that artfully captures the natural beauty of authentic wood while delivering the resilience and performance of advanced flooring innovations. Our stunning collection includes Laminate, Glue Down, DVLT, SPC and WPC constructions.
Our collections present a comprehensive selection of hard surface flooring solutions—each one thoughtfully designed to deliver not only exceptional visual appeal, but enduring performance under the demands of daily life. Spanning five distinct lines, our collections are carefully curated to accommodate a wide range of design sensibilities and budget considerations, without compromising on quality or craftsmanship. Every product is backed by our lifetime warranty, a testament to both its durability and our confidence in its long-term performance.
Our bestselling High-Def collection is one to take notice. Engineered to capture the nuanced color variation, authentic grain, and tactile richness of natural hardwood. Through advanced imaging and manufacturing methods, each plank reflects the depth and character of real wood with superior clarity. Beyond its visual appeal, it offers a refined balance of resilience and comfort underfoot. Thoughtfully engineered and design-driven, our high-def collections stand as a sophisticated alternative to both traditional hardwood and conventional luxury vinyl. There are 36 unique planks which guarantee to offer an assortment of elevated visual textures without compromising stability and practicality.
This thoughtful engineering also allows for greater versatility in installation, making it suitable for spaces where traditional hardwood may not endure. The result is a surface that exudes timeless elegance where each plank is rich in texture, tone, and depth.
Collection Spotlight: PureGrain High-Def
All eyes (and feet) on our fan favorite icons. A hardwood look flooring collection that unites the enduring elegance of natural hardwood with the refined innovation of modern engineering. Thoughtfully designed to complement a wide range of interiors and accommodate varying budgets, it delivers a seamless balance of style and practicality. Each plank is meticulously crafted using advanced manufacturing methods, resulting in remarkable durability and dimensional stability. The result is a flooring solution that not only captures the warmth and character of real wood, but also provides the resilience and reliability required for everyday living.
Elegant by Depth, Enduring by Design
PureGrain High-Def
High-definition LVT meticulously captures the artistic color variation, rich texture, and natural character of authentic hardwood. Our bestselling collection delivers enduring elegance, refined comfort, and exceptional durability tailored to modern living. Below are the many benefits your home can take advantage of when choosing our stunning fan favorite.
Waterproof: Made for Spills, Styled for Living
Whether it's a spilled glass of wine, a pet water bowl knocked over, or humidity that rolls in with the seasons, our advanced waterproof construction ensures your floors remain protected from warp, swell, or buckle when exposed to water. Engineered with a waterproof core that stands firm against the unexpected, the result is a floor that doesn't just look beautiful on day one but maintains its structural integrity and visual appeal for years to come.
Pet-Friendly: Crafted from Bark to Finish
We understand your pets are family, and floors should be built for the whole family. Designed with the realities of pet ownership in mind with the occasional accident that comes with puppies and senior pets alike. Its waterproof surface prevents moisture from seeping, making cleanup effortless and odor buildup a thing of the past. In addition, its exceptional scratch resistance stands up to damage from paws.
Let’s just say our floors have a lot of claw-risma.
Authentic Wood Look & Feel
Through advanced high-definition imaging and the most realistic digital LVT technology in the market that's meticulously scanned from real wood. At the core of its photographic yet artistic visuals is a digitally printed decor layer that uses high-resolution scans which captures the natural grain, patterns, knots and texture variations of real hardwood with breathtaking accuracy. Run your hand across the surface and feel the difference. This isn't a floor that merely mimics wood—it's inspired by it. PureGrain offers superior product resolution without any limitations on pattern or scale. The results are planks with color and design consistency even over a long period of time, retaining its newness and beauty.
Scratch Resistance: Where Strength Becomes Style
A beautiful floor should stay beautiful. Built with a tough surface that stands up to the rigors of everyday living. Whether its active kids, moving furniture, high heels, and everything in between. Its superior scratch resistance means you won't be tiptoeing around your own home or constantly worrying about surface damage. The floor holds its finish and its luster through years of daily use—preserving that just-installed look.
Effortless Elegance: Easy to Clean Methods
The smooth and sealed surface repels spills and resists staining, so whether it's a muddy footprint or a splatter from dinner prep, a quick wipe is all it takes to restore your floor to its pristine condition. No harsh chemicals, no specialized treatments, no elbow grease. Only simple and effortless cleanup that fits into the rhythm of real life.
Choose Elegance that’s Engineered to Endure
From the Comfort of Your Home
Engineered Hardwood Look Flooring
PureGrain flooring blends the timeless elegance of natural wood with the precision of modern engineering. Thoughtfully designed for every space and budget, each plank delivers exceptional durability and stability. Together with lifelike beauty that’s engineered to endure and styled for sophistication.
Connect With a Design Consultant
Choosing the best flooring involves more than color selection and material. Our flooring experts will guide you through fiber types, stain resistance, durability ratings, and waterproof options to ensure you find the perfect fit for your home and lifestyle.
Tap Into Our Mobile Floor Source
Experience our seamless mobile flooring service—bringing sustainable flooring and much more. Compare your favorite designs in the comfort of your own living room, together with your personal flooring advisor.
Take Advantage of Our Pricing Calculator
A fan favorite feature that gives customers a ballpark estimate of their flooring projects before requesting a formal quote. These estimates are intended to give a general idea of total project costs.
