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Good for the Rhino. Good for the Home.

The cleanability and performance of SmartStrand® carpet make it the softest, most durable, easiest to clean carpet on the planet — even when up against a two-ton rhino.

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    Karastan Belleluxe

Extraordinarily Clean

SmartStrand Forever Clean® offers spill and soil protection and permanent stain resistance.

Exceptionally Durable

Exceptional durability preserves the style, beauty and appearance of your carpet.

Environmentally Friendly

Carpet fiber is made in part from renewable plant-based ingredients.

Strong Enough for the Rhino. Strong Enough for the Herd.

We invited a rhino to live on SmartStrand carpet for two weeks, and the carpet came clean with just eco-friendly soap and water! Discover why it can stand up against your wild life.

SmartStrand Silk

SmartStrand Silk®carpet offers the ultimate in softness, durability, and stain resistance. Designed for luxurious comfort with 3x more silky fibers, it provides lasting beauty with easy maintenance, making it perfect for busy homes.

Featured Technology

All Pets. All Accidents. All the Time.

We are committed to creating innovative products that make life easier-for you and your pets. That’s why we offer soft surface flooring that is back by our All Pet® Protection & Warranty.

Beauty in the Fiber’s DNA

Made with an innovative fiber engineered to resist matting and crushing, this unique material bounces back to maintain its beauty and appearance over time.

Permanent, Built-In Stain Protection

The only carpet with lifetime stain resistance built into the fiber’s core, unlike others that rely on temporary treatments that can wash or wear off.

SmartStrand Room Inspiration

SmartStrand Forever Clean

Features

100% Permanent Built-in Stain Protection

0% Moisture Absorption

Fiber is OEKO-TEX Standard 100 Certified (free of harmful substances)

All Pet® Stain Protection & Warranty

SmartStrand Silk

Features

100% Permanent Built-in Stain Protection

0% Moisture Absorption

Fiber is OEKO-TEX Standard 100 Certified (free of harmful substances)

All Pet® Stain Protection & Warranty

Enhanced Softness with 3x the Fibers of Traditional Carpets